I'm Carly O'Toole, and I founded Invest East on a simple belief: building wealth shouldn't be a privilege, it should be a plan. For too long, the path to property ownership and financial independence has been filled with complexity and gatekeepers, especially here in the Maritimes. My team and I are here to clear that path.
We provide a completely transparent, hands-on partnership for people who are ready to take control of their future. We don't just find properties; we create opportunities, manage every detail, and build lasting goodwill. Our goal is to empower you to live your life, confident that your assets are working to make your dreams a reality.
Building a profitable portfolio isn't about luck; it's about following a proven path. Our approach is built on three core pillars designed to be transparent, strategic, and completely hands-off for you.

Our Data-Driven Approach
Every successful project begins with a clear strategy. We start by understanding your financial goals, then use in-depth analysis of the local rental market to identify existing properties with untapped potential. We show you what's possible, ensuring every decision is backed by solid data designed to maximize your rental income.

We focus on solid, existing houses and small multi-family properties in New Brunswick's best urban neighborhoods. Our expertise lies in managing the project to unlock its true rental potential, from coordinating smart cosmetic updates that attract premium tenants to ensuring the property is a high-performing, well-managed asset.

This is where we deliver true peace of mind. As your dedicated project manager, our team handles all the details—from coordinating with trades and overseeing updates, to placing and managing high-quality tenants. You get to see the rewarding outcome of your investment, without the stress of handling the day-to-day.
When you invest in New Brunswick, you're buying into more than just four walls; you're gaining a key to a vibrant and fulfilling life. Discover the creative energy and riverside trails of our charming capital, Fredericton. Walk the historic streets and feel the maritime spirit of Saint John's stunning Uptown character. Or base yourself in the dynamic, bilingual hub of Moncton, where the entire East Coast is at your doorstep. Each city offers a unique tapestry of rich history, thriving local culture, and natural beauty waiting to be explored. This is your opportunity to own a piece of it.